Design that closes the loop
I’m a Seattle-based senior product and UX designer specializing in greenfield projects. With 14 years of experience, and a dual background in psychology and web development, I move fluidly between research, design, and implementation to shape how emerging tech can improve the human experience.
Selected work
On-call buddy
Amazon Developer Experience
An AI-powered support tool that surfaces relevant resources to help engineers quickly find the root cause of incidents. As Lead Designer, I independently owned the full design arc including research, concepting, AI exploration, and validation while collaborating with Principal Product and Engineering leads to define the vision.
How I work
Start simple; earn fidelity.
My personal design philosophy revolves around keeping things as human-centered (and efficient) as possible. As the connective tissue between functions, I use research and data to drive decision making and unblock process and facilitate cross-functional collaboration to bridge gaps and build trust. Research and data drive my decisions and design is how I communicate them.
I start with the simplest artifact that reduces ambiguity (e.g., a question, a sketch, a research plan) and increase fidelity as the unknown shrinks. Every step is a decision about what to learn next!
01
Frame the problem
Ensure we're addressing the right question; surface what we don't yet know.
02
Reduce ambiguity
The right fidelity of research to match the problem
03
Generate options
Low-fidelity first and concepts over polish to continuously learn and refine.
04
Converge & launch
Resolve the biggest unknowns before committing to high-fidelity. Hand off with clarity on what's been de-risked with a clear map of follow-up steps.
05
Measure & evolve
Return to data and feedback after launch to course-correct and evolve the product.
About me
Growing up in the late 90s and early 00s, my first foray into 'design' was Neopets. I used to spend hours designing and coding my "petpages" with fanciful CSS. Was usability top-of-mind for me? No, but it opened my eyes to coding as a medium to convey ideas.
Before graduating with a degree in psychology from the University of Washington, I knew I wanted to do something practical to combine my love of social science with technology, and web development and design felt like the perfect path forward for me. I began freelancing by creating websites for local businesses and working at a local web design & development agency before going back to school to officially pursue a degree in design at Seattle Central.
For over the past decade I've been fortunate to work in nascent technology spaces, helping shape how we as humans can leverage emerging tech to fuel creativity, efficiency, and the kind of innovation that keeps technology firmly in the service of people.
- AWS [Software Builder Experience]
- Senior UX Designer, UX Design Manager
- Oct 2023 – Jun 2025
- AWS [Events]
- UX Designer II, Senior UX Designer, Design Manager
- Jan 2020 – Sep 2023
- FuboTV
- Product Designer
- Aug 2019 – Jan 2020
- Starbucks
- Product Designer
- Jul 2018 – Jul 2019
- Microsoft [3D + HoloLens]
- Product Designer I & II
- Jul 2015 – Jul 2018
- Apptio
- UX Design Intern
- Jun 2014 – Sep 2014
- Capitol Media
- Web Developer
- Jan 2013 – Oct 2013
- Self-employed
- Web Designer & Developer
- Apr 2012 – Jul 2018
© Emilie Thaler 2026. Portfolio made with ♥, Kirby CMS, & Claude Code.